New York-based urban landscape designer Evan C. Lai has been designing, building and maintaining luxury terraces, decks, backyard gardens and communal spaces for the past 20 years. Evan’s business is growing, but his 10-year-old website did not reflect the depth of his talent.

Company B conducted a Brand Thread to get to the heart of the designers’ core values and used

that insight to develop a new website and logo to set Evan C. Lai Landscape Design apart as a special talent in this niche marketplace.