Client in the News: Cause Marketing Best Practices

Company B Client in the News: Sherry Orel of Brand Connections, Success Means More, More, More Mobile, AdAge

sherry-orelAs more and more brands  align themselves with causes, it’s important to do it right.  To achieve success, brands need to do more than simply place a logo on a package or ad.

Sherry Orel, CEO of Brand Connections, explains how companies should be taking social media, mobile and digital consumer behavior into consideration in their cause-marketing strategies.

Read this article in the “Causes” section of Media Post.  Do you agree with her insights?