Ignite Attention for Innovation:
Goal: Put the Manhattan-based structural design firm 4sight, Inc. on the mainstream media map with a re-defined brand that confers the firm’s rich history of innovative design.
Approach: Position 4sight as a thought leader and innovator in a space with some big-name players by catapulting company head, Stuart Leslie, into new media avenues with by-lines and out of the box features.
Results: Working with partner firm Kalvin PR, we landed a feature on the front page of the Wall Street Journal Marketplace section and on CBS news. Leslie has been frequently quoted and featured in The Wall Street Journal, The New York Times, Fast Company, Adweek and leading trade publications.