Kaplan

Project Details

Goal: Develop strategic social media strategy AND internal structure for legacy business undergoing rapid transformation

Approach: Built social media strategy for multi-pronged enterprise. Assisted in hiring internal social media team. Drafted corporate social media policy. Trained internal marketing team of 40+ employees on best practices/engagement. Trained company employees on social media policy implementation.

Results: Within less than 9 months of initiating the plan, KTP was identified as one of the leading companies in social media in the education space

  • Client: Kaplan Test Prep
  • Work: Social Media, Public Relations
  • Website: www.kaplan.com

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