There’s something to be said for the classics. Classic movies, here’s looking at you. Classic slogans, are forever. Classic cars, novels, songs – all worth sticking around for. But the world of online marketing, public relations and social media is always changing. Along Company B’s classic strategies, we use some simple, yet elegant tech solutions. Maybe we’re not born and bred engineers, but we watch live streams of CES and test every app we can fit on our phones and covet ridiculously awesome things like the Stir Desk. So perhaps we’re only wanna-be tech nerds, but here’s a list of what makes our offices function smoothly. Thank you, internet.
As awesome as Social Media Week was, the one complaint I, and everyone else had was simple: lines. For an on-campus SMW event, you pre-registered one hour before start time, but if 200+ people wanted to attend a panel meant to hold 75, getting in means lining up at 10:30 for a noon event.
But what if you went to a 9 a.m. event like I did? Well, you missed, registration. So the panel I REALLY wanted to attend, “Tapping Millennial FOMO: A Brand’s Guide to Relevance Beyond ‘Real-time Marketing,’” I couldn’t, because I had tried to go to an earlier event to kill time. Yes, I missed an event based on a phenomenon known as Fear Of Missing Out. The irony was not lost on me.
The next event on my list was an off-campus, “How to Tell Stories that Drive Action.” Now while I think we at Company B are ace storytellers, it’s important to keep learning all time, so I was looking forward to this 1 p.m. workshop.
#SMWSynthesio was one of the first events at Social Media Week’s 2015 NYC conference. And my very first SMWNYC event ever! For a little background, Synthesio is a social insights software, tracking conversations and monitoring social audiences to get real knowledge about your brand’s presence on the web. Read more