Goal: Develop strategic social media strategy AND internal structure for legacy business undergoing rapid transformation
Approach: Built social media strategy for multi-pronged enterprise. Assisted in hiring internal social media team. Drafted corporate social media policy. Trained internal marketing team of 40+ employees on best practices/engagement. Trained company employees on social media policy implementation.
Results: Within less than 9 months of initiating the plan, KTP was identified as one of the leading companies in social media in the education space