Define a new business paradigm. Introduce a next generation entrepreneur.
Lolly Wolly Doodle, a NC-based kids’ clothing company, was ready to accelerate with a visionary leader, Brandi Temple, at the helm. The most successful retail store on Facebook, but the company was largely unknown.
Goal: Establish the brand as a major force for change in the business. Attract new customers to purchase through alternate sales channels. Attract VC funding.
Approach: Introduce Brandi as the voice of social commerce. Build a kids’ fashion story to expand the customer-base.
Results: Secured over 175 media stories: TV, print (business & consumer press), regional press and mommy bloggers resulting in over 500 million impressions.
Highlights: Bloomberg/BusinessWeek, CNN, Real Simple, American Baby, Parents
Summer, 2013, LWD secured a $20MM investment from Revolution Growth, a VC fund run by AOL founder, Steve Case