What We Can Do for You

We tell stories that sell. We find, define and refine your story. Then we share it through public relations, social media and content marketing. Smart, connected and creative, we build campaigns that attract attention, spark word of mouth and drive business results.

Our Services

WE BRAND YOUR BUSINESS

define your position, refine your messaging

WE DO TRADITIONAL PR

and land you in top-tier national media

WE MANAGE SOCIAL MEDIA

we can execute for you or build a strategic plan for you to execute

WE PRODUCE CONTENT

blogs, by-lines, e-newsletters, infographics, websites, videos

Our Story

Company B tells stories for a curated set of consumer brands and marketing services companies. We’re media agnostic—and media savvy—and get you buzz, engagement and traction where and when you want it.

We have secured stories in The New York Times and The Wall Street Journal, and appearances on The Today Show. We’ve created robust brand presences on social media, secured speaking engagements at high-profile conferences, and conducted.

influencer programming. When we’re not pitching, we’re producing branded content: websites, blogs, by-lines, infographics.

Creative and flexible, we’re also small, which means we deliver cost-effective results.

Featured Clients

Discus 2
gevalia_kaffe
kaplan
Leukemia Lymphoma Society
LollyWollyDoodlelogo
Puritan's Pride Stacked

Our Process

Company B finds your voice and designs a communications plan to meet your business objectives.

Every project starts with Bonnie, a former New York Times freelance journalist and public relations professional known for cutting-edge approaches to communications challenges. Our top-tier senior level team has experience working at the best public relations agencies and communications divisions of the most recognized global brands in America. Collectively, we bring our relationships, experience and desire for innovation to the fore for every client.

Check out our services to see how we do it.

"I knew I was a storyteller when I won a short story contest at age six, sponsored by my local library in suburban Philadelphia. I still have my prize, an autographed copy of “Keep Your Mouth Closed, Dear,” by Aliki."

Bonnie

Our Team

Bonnie Rothman Morris

FOUNDER

I founded Company B in 2008 to apply what I learned as a journalist, content creator and creative public relations executive working with the best global brands, to our select client set. My goal was to bring top-tier talent together in a creativity-meets-action-driven work environment to deliver needle-moving results.

Our method: telling stories that sell and drive conversations. Since our founding, we’ve delivered on that promise from shaping strategy to executing public relations and social media campaigns.

More about me: I have counseled and developed social media, content marketing and public relations campaigns for clients including Kraft Foods, eBay, Kaplan, Inc., NBTY, American Express, LeapFrog and Target, and have helped small companies tell their stories on a big scale.

bonnnieAs a former journalist—and frequent contributor to The New York Times, Real Simple, Ladies Home Journal, Working Mother and more—I know media relations and editorial positioning. I understand that marketing communications is not the same as it was a year ago–or even three months ago. With proliferating platforms and infinite choices, successful brands are those that use their resources to reach the people who matter to help spread the word.

Prior to forming Company B, I was the creative director and senior vice president at Kaplow, an award-winning consumer public relations firm where I developed the agency’s first social media practice group, K:Drive. In addition, I managed the agency’s premiere account, eBay. Our work was nominated for two Sabre awards. I was also a strategic planner at Ogilvy & Mather and a producer at MTV and Lifetime.

I often speak on how to use PR and social media to get attention for brands.

Staci Dolgin-Rubinstein

Staci Dolgin-Rubinstein

Director, Public Relations

I knew I was a storyteller when I had one of my first national placements on the “Today Show for a bubble gum brand. I staged a blow- the- biggest- bubble-before-bursting contest Great TV and I met Matt Lauer and Katie Couric! I’ve told hundreds of stories since then.

Staci Dolgin-Rubinstein is an experienced communicator, account leader and public relations pitching professional with a dedicated focus on telling our clients’ stories. At Company B, she is responsible for media relations, strategic planning, and account management.

Most recently Staci worked on projects for Puritan’s Pride and the Leukemia & Lymphoma Society. She has previously worked with LinkedIn, Vtech, Apartments.com, Target, Avon, Carters, State Farm, Foodily.com and Lolly Wolly Doodle.

Ruth Kallens

Ruth Kallens

Director, Social Media/Omni-Channel Marketing

I knew I was a storyteller when I began writing novelettes at age 7.

Ruth Kallens is a digital strategist and marketer with a passion for health and wellness, beauty and fashion brands, both mass and luxury. She loves to launch mobile marketing campaigns, spark word of mouth and dig into Customer Relationship Management.

At Company B, she applies her experience in omni-channel strategy; social media; application and website development; mobile; listening and analytics tools and publishing platforms to our client roster.

Past PR clients include Target, Weight Watchers, PŪR Water Filtration, and Vicks. Social media work includes Vogue, Estée Lauder, Aveda, Condé Nast Traveler, and INTERMIX.

Karen Strauss

Karen Strauss

Director, Editorial Content

I knew I was a storyteller in second grade at P.S. 198. I wrote a story about an enormous clam that tempted young ocean swimmers into its clamshell maw and returned safely to shore. That clam was the lifeguards’ back-up system!

Karen Strauss is a content marketing crackerjack. From consumer goods to construction, from the arts to academia, from fashion to pharma, Karen extracts key messages, and crafts compelling content for Company B clients.

A veteran public relations executive and business writer with extensive NYC agency experience, Karen started as a meat-and-potatoes publicist for non-profit dance, theater and music companies in New York City. It wasn’t easy to sell a story about the same client to the New York Times year after year but she did. She’s spent 20+ years working with top agencies, like Burson-Marsteller, Ketchum and Cohn & Wolfe, and as a consultant.


Kim Whitehead

Kim Whitehead

Agency Coordinator

Kim specializes in linking content to community and mastering the newest social media platforms for Company B clients. Kim arrived at Company B for a summer internship the Monday after graduating from SUNY Purchase, with a degree in journalism and a passion to learn.

She was hired as our company’s coordinator, helping across the board with campaigns, events, public relations, social media, and brand growth. Today she develops contents and manages communities on behalf of Puritan’s Pride, Ellen Celli Jewelry and Company B.

Judy Kalvin

Judy Kalvin

Strategic Partner, Kalvin PR

I knew I was a storyteller when I landed my first feature story in The New York Times Business section about a technological breakthrough in fast-drying cement.

A long-time Company B strategic partner, Judy has over two decades of experience in public relations specializing in creative services firms. She has consistently landed clients in top-tier business press:The Wall Street Journal, The New York Times, Business Week, Fast Company, Crain’s New York Business, CNN, CNBC, CBS and NPR radio, and WABC-TV, as well as industry trade publications.

In 2002, she won the New York City Council’s Annual Women of Achievement Pacesetter Awards. (What an honor!)

Judy often speaks on public relations topics at creative services conferences.


Our Values

Our Work

Current & Past Clients

* A portion of this list was developed during Bonnie Rothman Morris’ employment as creative director and senior vice president at Kaplow.

FREE TIPS

If you’re considering using content to grow your business, why not start with stories that sell? Here is this free guide to get you started: “Telling Stories that Sell.”

To get your free copy, please provide us with your name and email address. Don’t worry, we won’t spam you, and your information will be held in the strictest confidence.

Get Selling!

Sign up now to receive our free guide “Telling Stories that Sell.”

B-MUSED: OUR BLOG

View All Blog Posts >
Emily Jackowitz interviews Bonnie in "the break room."

Driving Desire: Connecting Through Cookies (and cupcakes, and scones, and brownies…)

Hello! My name is Emily and I’ve been interning with Company B this month for my senior internship. It’s been a pleasure working with Bonnie and the Company B team, rather than being in a boring office or doing manual labor, like some of my classmates chose to do, especially since most of my work has been centered on researching yummy bakeries in New York City.

Read More

Tech We Love, Part 1

There’s something to be said for the classics. Classic movies, here’s looking at you. Classic slogans, are forever. Classic cars, novels, songs – all worth sticking around for. But the world of online marketing, public relations and social media is always changing. Along Company B’s classic strategies, we use some simple, yet elegant tech solutions. Maybe we’re not born and bred engineers, but we watch live streams of CES and test every app we can fit on our phones and covet ridiculously awesome things like the Stir Desk. So perhaps we’re only wanna-be tech nerds, but here’s a list of what makes our offices function smoothly. Thank you, internet.

Read More

The Worst Day Ever at Social Media Week NYC: Or How to Tell A Great Story

As awesome as Social Media Week was, the one complaint I, and everyone else had was simple: lines. For an on-campus SMW event, you pre-registered one hour before start time, but if 200+ people wanted to attend a panel meant to hold 75, getting in means lining up at 10:30 for a noon event.

But what if you went to a 9 a.m. event like I did? Well, you missed, registration. So the panel I REALLY wanted to attend, “Tapping Millennial FOMO: A Brand’s Guide to Relevance Beyond ‘Real-time Marketing,’” I couldn’t, because I had tried to go to an earlier event to kill time. Yes, I missed an event based on a phenomenon known as Fear Of Missing Out. The irony was not lost on me.

The next event on my list was an off-campus, “How to Tell Stories that Drive Action.” Now while I think we at Company B are ace storytellers, it’s important to keep learning all time, so I was looking forward to this 1 p.m. workshop.

Read More

Getting social! Our newest social media campaign is all about us.

At Company B, we understand how important social media is to a brand. Not just important, but crucial. And although we are the busiest Company B has ever been, we’re incredibly excited to announce a new milestone in our brand’s own social timeline. What better way to show you what we can do for your brand, than to do it for ourselves?

Read More

Writing: An Endangered Skill?

“The key to growth is the introduction of higher dimensions of consciousness into our awareness.” –Lao Tzu 

I’ve always been very fond of this quote. (That’s right, I’m a quote collector.) 

Read More

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Get in Touch

If you want to tell stories that sell, give us a call, shoot us an email, and we’re happy to help you figure out how to make that happen.

If you’re press, interested in a Company B client, please let us know in the subject line and we’ll get you what you need in a jiffy.

Thanks for stopping by Company B!

 

Contact

  • 16 Secor Drive, Suite 106, Dobbs Ferry, NY 10522
  • (914) 500-5150
  • info@companyb-ny.com
  • http://companyb-ny.com

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