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StartUp Companies Make This Public Relations Mistake At Launch

Startups often make a mistake when they launch a new product…
Me, In My Work Uniform

A WFH Dress Code

About three weeks ago, one of my clients was interviewed by…

Has Brand "Engagement" Gone Too Far?

Kit Kat, the candy bar, got rave reviews in the marketing trades for helping a guy propose...

Lessons for Public Relations People

I confess. I have only caught snippets of AMC’s new show, “The Pitch,” a reality show where two advertising agencies compete for business within a one-week window...

SECRET PR. HOW TO TURN YOUR BRAND INTO THE BEST-KEPT SECRET.

Last week, Mark Bittman wrote about his favorite lunch place…

UNDERGROUND MARKETING

I am enthralled by the trend of finding abandoned, unloved and seemingly hopeless spaces and turning them into something remarkable. New York City’s High Line is one example...

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