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Has Brand “Engagement” Gone Too Far?

Kit Kat, the candy bar, got rave reviews in the marketing trades for helping a guy propose…

Lessons for Public Relations People

I confess. I have only caught snippets of AMC’s new show, “The Pitch,” a reality show where two advertising agencies compete for business within a one-week window...

SECRET PR. HOW TO TURN YOUR BRAND INTO THE BEST-KEPT SECRET.

Last week, Mark Bittman wrote about his favorite lunch place…

UNDERGROUND MARKETING

I am enthralled by the trend of finding abandoned, unloved and seemingly hopeless spaces and turning them into something remarkable. New York City’s High Line is one example...

BIG BRANDS NEED TO FEEL CUSTOM-MADE

Hijacking a Trend I love things that are hand-made and have…

AMERICA’S MANLIEST CITIES AND OTHER PR STUNTS

It’s a classic PR tactic – and one of the most foolproof ways to get media attention – name the top cities in the country for some oddity...

MAKING YOUR BRAND APPEAL TO THE AFICIONADO

I recently wrote about a brainstorming exercise where you envision your brand as a big tourist attraction, using all their attributes...

If you want to tell stories that make believers out of your customers, give us a call, shoot us an email and we’re here to show you how to do it.
If you’re press, interested in a Company B client, tell us in the subject line, and we’ll get you what you need, fast.

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