Hello! My name is Emily and I’ve been interning with Company B this month for my senior internship. It’s been a pleasure working with Bonnie and the Company B team, rather than being in a boring office or doing manual labor, like some of my classmates chose to do, especially since most of my work has been centered on researching yummy bakeries in New York City.
What We Can Do for You
We tell stories that sell. We find, define and refine your story. Then we share it through public relations, social media and content marketing. Smart, connected and creative, we build campaigns that attract attention, spark word of mouth and drive business results.
WE DO TRADITIONAL PR
and land you in top-tier national media
WE MANAGE SOCIAL MEDIA
we can execute for you or build a strategic plan for you to execute
WE PRODUCE CONTENT
blogs, by-lines, e-newsletters, infographics, websites, videos
We have secured stories in The New York Times and The Wall Street Journal, and appearances on The Today Show. We’ve created robust brand presences on social media, secured speaking engagements at high-profile conferences, and conducted.
influencer programming. When we’re not pitching, we’re producing branded content: websites, blogs, by-lines, infographics.
Creative and flexible, we’re also small, which means we deliver cost-effective results.
Company B finds your voice and designs a communications plan to meet your business objectives.
Every project starts with Bonnie, a former New York Times freelance journalist and public relations professional known for cutting-edge approaches to communications challenges. Our top-tier senior level team has experience working at the best public relations agencies and communications divisions of the most recognized global brands in America. Collectively, we bring our relationships, experience and desire for innovation to the fore for every client.
Check out our services to see how we do it.
As a former journalist—and frequent contributor to The New York Times, Real Simple, Ladies Home Journal, Working Mother and more—I know media relations and editorial positioning. I understand that marketing communications is not the same as it was a year ago–or even three months ago. With proliferating platforms and infinite choices, successful brands are those that use their resources to reach the people who matter to help spread the word.
Prior to forming Company B, I was the creative director and senior vice president at Kaplow, an award-winning consumer public relations firm where I developed the agency’s first social media practice group, K:Drive. In addition, I managed the agency’s premiere account, eBay. Our work was nominated for two Sabre awards. I was also a strategic planner at Ogilvy & Mather and a producer at MTV and Lifetime.
I often speak on how to use PR and social media to get attention for brands.
Director, Public Relations
I knew I was a storyteller when I had one of my first national placements on the “Today Show for a bubble gum brand. I staged a blow- the- biggest- bubble-before-bursting contest Great TV and I met Matt Lauer and Katie Couric! I’ve told hundreds of stories since then.
Staci Dolgin-Rubinstein is an experienced communicator, account leader and public relations pitching professional with a dedicated focus on telling our clients’ stories. At Company B, she is responsible for media relations, strategic planning, and account management.
Most recently Staci worked on projects for Puritan’s Pride and the Leukemia & Lymphoma Society. She has previously worked with LinkedIn, Vtech, Apartments.com, Target, Avon, Carters, State Farm, Foodily.com and Lolly Wolly Doodle.
I knew I was a storyteller when I was six years old, and I wrote a book of poems and stories that nearly got published (which, much to my delight, would have set a world’s record at the time for the youngest published author).
Leah Schmerl is a PR veteran, known for her ability to both assemble a “big picture” strategy for campaign, unearth the “newsworthiness” of clients’ stories, and hook media for coverage.
Leah’s built her career working primarily with consumer Internet brands, both household names (eBay and Skype) and a range of up-and-coming start-ups. She’s particularly adept (and actually likes) working with data, numbers and issue-oriented stories. She’s spent nearly two decades working with at agencies (Kaplow Communications and Bateman Group), and as a consultant.
I knew I was a storyteller when all of my grade school art projects were illustrations for covers of books written, and planned to be written.
Robin is a Digital Strategist with over 10 years experience in content creation across luxury real estate, fashion, pharmaceutical, lifestyle brands, and editorial publications. At Company B, she applies her experience with integrated marketing with a focus on brand objectives, industry standards, platform best practices, and SEO at the core of every paid and/or earned program strategy.
Past clients include Mattel, Target, Johnson & Johnson, Novartis, Banana Republic, Extell Development, Forest City Ratner, Four Seasons, Orient-Express, Verizon FiOS, Westfield, Ippolita.
Be insatiably curious.
Get excited every day.
Listen. Ask questions. Then answer.
Make decisions that make you uncomfortable.
Numbers and research are necessary to justify decisions. So is gut instinct.
Everybody doesn’t think like we do.
Tap into culture. All kinds.
Passion counts. Surround yourself with people who care.
Ideas are just that. We make ideas come true.
In the MediaPublic Relations
Expert StorytellingExpert Storytelling
HipmunkBranding, Content Marketing, Public Relations, Social Media
Social Media LinkContent Marketing, Public Relations
4sight, inc.Branding, Content Marketing, Public Relations, Social Media
KaplanPublic Relations, Social Media
Puritan’s PrideContent Marketing, Public Relations, Social Media
Lolly Wolly DoodlePublic Relations
B-MUSED: OUR BLOG
There’s something to be said for the classics. Classic movies, here’s looking at you. Classic slogans, are forever. Classic cars, novels, songs – all worth sticking around for. But the world of online marketing, public relations and social media is always changing. Along Company B’s classic strategies, we use some simple, yet elegant tech solutions. Maybe we’re not born and bred engineers, but we watch live streams of CES and test every app we can fit on our phones and covet ridiculously awesome things like the Stir Desk. So perhaps we’re only wanna-be tech nerds, but here’s a list of what makes our offices function smoothly. Thank you, internet.
As awesome as Social Media Week was, the one complaint I, and everyone else had was simple: lines. For an on-campus SMW event, you pre-registered one hour before start time, but if 200+ people wanted to attend a panel meant to hold 75, getting in means lining up at 10:30 for a noon event.
But what if you went to a 9 a.m. event like I did? Well, you missed, registration. So the panel I REALLY wanted to attend, “Tapping Millennial FOMO: A Brand’s Guide to Relevance Beyond ‘Real-time Marketing,’” I couldn’t, because I had tried to go to an earlier event to kill time. Yes, I missed an event based on a phenomenon known as Fear Of Missing Out. The irony was not lost on me.
The next event on my list was an off-campus, “How to Tell Stories that Drive Action.” Now while I think we at Company B are ace storytellers, it’s important to keep learning all time, so I was looking forward to this 1 p.m. workshop.
#SMWSynthesio was one of the first events at Social Media Week’s 2015 NYC conference. And my very first SMWNYC event ever! For a little background, Synthesio is a social insights software, tracking conversations and monitoring social audiences to get real knowledge about your brand’s presence on the web.
At Company B, we understand how important social media is to a brand. Not just important, but crucial. And although we are the busiest Company B has ever been, we’re incredibly excited to announce a new milestone in our brand’s own social timeline. What better way to show you what we can do for your brand, than to do it for ourselves?