Your brand story. Well told.
A clear brand voice and messaging is your foundation. We pinpoint your brand promise, define your voice and make sure that what you say about your company is true to who you are and why you are. From your Mission and About statement to the specifics of your business, our Workshop gives you clarity, so that your customers ‘get’ you and love you.
Whether you need a complete messaging overhaul, are launching a new product or service and need to nail down the specifics, or feel that your story isn’t resonating the way you believe it should, our messaging workshop is designed to get you clarity and to position you so that your value is well-understood.
Case Study: Retail Voodoo
The outcome of our brand voice work is your story — your mission, tagline, about statement and supporting messaging — your bible applied across all communications channels.
We worked with good-for-you packaging agency, Retail Voodoo. Here is what happened:
“Company B hit it out of the park on the first round. When we put the new messaging to the test during a pitch (as one of 20 agencies), we won the business by the end of the pitch and they cancelled their meetings with our competitors.” — David Lemley, President, Retail Voodoo
Case Study: Echo Design Group
In advance of their 95th anniversary, legacy accessories and home decor brand, Echo Design Group, asked us to help make their prints, patterns and colors covetable by the next generation of fashion lovers.
We developed a messaging architecture, storytelling strategy and tone of voice, setting the brand up for e-commerce success.