Luxury interior designer Shawn Henderson, based in Manhattan, wanted to take his business to the next level. His goals were to extend his brand beyond private residences, launch a furniture collection and continue to gain notice as one of the industry’s top designers. After creating a Brand Thread, we determined that Shawn needed to be pushed out of his comfort zone and be noticed by an entirely new audience of influencers.
Our first step was to ramp up Shawn’s public profile. We started at the Democratic National Convention in Denver where he was tapped by Arianna Huffington to impart his trademark harmonious design for a pop-up spa. We used the spa and Shawn’s connection to The Huffington Post to tell his story to a new set of influencers and increase his media exposure. Additionally, Shawn blogged about the spa on The Huffington Post and eBay. The result?
We secured stories for Shawn in House Beautiful, O at Home and Country Living, among other publications.
Using the insights gleaned from the Brand Thread, we also developed a new logo and launched a new website, blog and, Shawn’s furniture collection, Amalgam.
In late 2009, Shawn was named a Rising Star by the International Furnishings Design Association and nominated as a Rising Star by Fashion Group International. You can hear about his design inspiration at his new blog, on his Facebook page and follow him on Twitter.