Recently, I read a profile of designer Tory Burch in The New York Times. While there is no question about her business accomplishments, I noticed her story is similar to those of other successful women entrepreneurs. Almost too much so; at least when it comes to regular family dinner.
In The New York Times, Syracuse law professor Kevin Noble Maillard draws on his legal expertise and personal experience as a member of the Seminole Nation of Oklahoma to ask the question, “Was the Cherokee Nation’s expulsion of of black Freedman an act of tribal sovereignty or racial discrimination?”
“Snack Laundry Lunch Clean Snack,” was the headline of a recent article in Slate that shared the results of a new study that purported to show what people really do when they work at home. Not surprisingly, the study found that when left to their own devices, most people would rather do laundry than work.
To get to influencers our first instinct is to make our brands stand out and be cool. Instead why not make your brand their best-kept secret?
I am enthralled by the trend of finding abandoned, unloved and seemingly hopeless spaces and turning them into something remarkable.
At the end of the pitch, it’s not necessarily the idea that will win you the business. It’s your potential as a business partner. Most of all, a brand wants to buy your story about them.
