Trend Spotting: Orange Pop
Trends We’re Noticing: Orange vintage mini-dresses, a-lined and late 60s, early 70s styled. Done in easy knits and sporty, they’re popping up like tulips on young women in Manhattan.
Entries by Bonnie Rothman
Project Runway: is your story a collection or a line?
On the finale of Project Runway, Michael Kors made an intriguing comment: he said that there’s a difference between a fashion collection and a fashion line.
How To Win Brand Tourists
…how to frame a marketing campaign to appeal to the tourists for your brand. You know, the ones who think they might like you but are just checking you out? What does a tourist need to really fall in love with you?
Tale of the Tape: Make Pictures Matter.
If pictures tell a thousand words, what do a thousand words tell? If well written and compelling, they tell a good story …
America’s Manliest Cities and other PR Stunts
It’s a classic PR tactic – and one of the most foolproof ways to get media attention – name the top cities in the country for some oddity. … The wackier the category …
Making Your Brand Appeal to the Aficionado
I recently wrote about a brainstorming exercise where you envision your brand as a big tourist attraction …Brands can speak to the aficionado, too.
Brainstorming Idea: How is Your Brand Like a Tourist Attraction?
Brainstorming can go haywire without a plan of attack. One exercise I have found to be useful is to think about all the ways my client is like a great tourist attraction.
ORIGINAL MODERN LIVING: BUILDING A BRAND FOR SHAWN HENDERSON
Luxury interior designer Shawn Henderson, based in Manhattan, wanted to take his business to the next level. His goals were to…