Public Relations, Content, & Social Media
Goal: Establish the brand as a major force for change in the business. Attract new customers to purchase through alternate sales channels. Attract VC funding.
Approach: Introduce Brandi as the voice of direct-to-consumer commerce. Build a kids’ fashion story to expand the customer base.
Results: Secured over 175 stories: TV, print (business & consumer press), regional press and mommy bloggers resulting in over 500 million impressions. Brandi was chosen to keynote at the National Retail Federation conference. The company was featured in Bloomberg/BusinessWeek, CNN, Real Simple, American Baby, Parents.
Lolly Wolly Doodle secured a $20MM investment from Revolution Growth, a VC fund run by AOL founder, Steve Case