Defining Social Commerce

Lolly Wolly Doodle, a NC-based kids’ clothing company, was ready to accelerate with a visionary leader, Brandi Temple, at the helm. Before Shopify, the company had the most successful retail store on Facebook, but the company was largely unknown outside its passionate customers.

Public Relations, Content, & Social Media

Goal: Establish the brand as a major force for change in the business. Attract new customers to purchase through alternate sales channels. Attract VC funding.

Approach: Introduce Brandi as the voice of direct-to-consumer commerce. Build a kids’ fashion story to expand the customer base.

Results: Secured over 175 stories: TV, print (business & consumer press), regional press and mommy bloggers resulting in over 500 million impressions. Brandi was chosen to keynote at the National Retail Federation conference. The company was featured in Bloomberg/BusinessWeekCNNReal SimpleAmerican BabyParents.

Lolly Wolly Doodle secured a $20MM investment from Revolution Growth, a VC fund run by AOL founder, Steve Case

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