Public Relations & Influencer Marketing

Goal: Draw local attention to “Light the Night” walks and tell the story of how the non-profit’s partner, Sylvan Learning Centers, was supporting young cancer patients with their education while in treatment.

Approach: Company B produced a high-impact influencer marketing campaign. We chose 43 influencers with exacting criteria to participate in the get-out-the-action campaign. Located in cities where walks were held, the influencers each had a personal connection to this important cause.

Results: Company B provided the framework and assets for the influencers. Organic and sponsored posts generated action and engagement, driving close to 500 click-throughs to the non-profit’s website, 1.9 million unique visitors, and over one million social media impressions. More than half of the influencers who created content for the campaign participated by walking themselves, and by making personal donations.