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Secret PR. How to turn your brand into the best-kept secret.

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Last week, Mark Bittman wrote about his favorite lunch place in Manhattan but he didn’t reveal its name. It’s his and he wants to keep it that way. In the September issue of bon appetit, editor in chief Adam Rapoport extols the virtues of his favorite dinner place in the West Village, name withheld to keep the place free of foodie riff-raff. Or maybe free of you and me. Read more

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