The website for Pixar’s Monsters University deserves an A+ for fun and an A++ for execution. It’s a good marketing lesson about how to tell your story using a familiar format to spin out all the creative possibilities, even for those of us who don’t have monsters as clients.
Once again, Sherry Orel, CEO of Brand Connections, brings her expertise in product sampling and brand sponsorships to the readers of AdAge.
Another week, another consumer uproar. Mattel teams up with tokidoki (cute name) to launch a collectible Barbie with pink hair, leopard-spotted leggings and a body full of tattoos. Naturally, there are complaints.
The company launched a Facebook app for men, called “The Ten Man-ments” and is advertising during college football games. The tagline? “It’s not for women.”
Brand Connections’ President, Sherry Orel, knows a thing or two about brand messaging. She shares her insight in AdAge.
The news first appeared in The Wall Street Journal and was subsequently picked up by other news outlets.
Hallmark is marketing unemployment cards – and the creative director of the company was on NPR to talk about it. But that doesn’t mean it’s a good story for the company to tell.
The flawless PR for Target’s Missoni launch made me proud of our profession. Until the website crashed.