Work At Home vs. Stay At Home Moms?
Over the past month, I’ve had an opportunity to dive back into the conversation about the “so-called” tug between being a working mom and one that stays at home.
Entries by Bonnie Rothman
Client in the News: Cause Marketing Best Practices
Sherry Orel, CEO of Brand Connections, explains how companies should be taking social media, mobile and digital consumer behavior into consideration in their cause-marketing strategies.
Jolly Green Giant’s Veggies Pledge: Fail?
I’m not quibbling with an augmented reality Jolly Green Giant “Ho-Ho-Ho’ing” either. That sounds pretty cool in a goofy, kitschy, iconic brand kind of way. And what could be wrong with pledging to eat one more vegetable a day? (Though why “one more,” when it’s likely that many kids eat no vegetables at all?)
Charity Tie-In of the Week: Panera Bread Pay-What-You-Want Store
PR pros know that attaching consumer brands to charity can up the impact of and interest in a brand.
Evan C. Lai Landscape Design
Evan C. Lai Landscape Design
Follow Through on Those Old Shoes
Fast Company’s 100 Most Creative People in Business list includes a slideshow featuring its 10 most creative women in business. I love exploring mini-resumes of the successful (the rich, the best dressed).
Community Building 101
… Michael Pollan recently wrote: “one sociologist calculated that people have ten times as many conversations at the farmers’ market than they do in the supermarket.”
Good Old Tools
I just decorated my office. Because I wanted everything to be shiny and new, I bought a brand new stapler to match. My other stapler wasn’t broken, just old.