OUR

JOURNAL

The Messaging Masterclass, Courtesy of COVID-19

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How To Win Brand Tourists

...how to frame a marketing campaign to appeal to the tourists for your brand. You know, the ones who think they might like you but are just checking you out? What does a tourist need to really fall in love with you?
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Tale of the Tape: Make Pictures Matter.

If pictures tell a thousand words, what do a thousand words tell? If well written and compelling, they tell a good story ...
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America’s Manliest Cities and other PR Stunts

It’s a classic PR tactic – and one of the most foolproof ways to get media attention – name the top cities in the country for some oddity. ... The wackier the category ...
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Making Your Brand Appeal to the Aficionado

I recently wrote about a brainstorming exercise where you envision your brand as a big tourist attraction ...Brands can speak to the aficionado, too.
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Brainstorming Idea: How is Your Brand Like a Tourist Attraction?

Brainstorming can go haywire without a plan of attack. One exercise I have found to be useful is to think about all the ways my client is like a great tourist attraction.
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ORIGINAL MODERN LIVING: BUILDING A BRAND FOR SHAWN HENDERSON

Luxury interior designer Shawn Henderson, based in Manhattan, wanted to take his business to the next level. His goals were to...
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