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JOURNAL

The Messaging Masterclass, Courtesy of COVID-19

Charity Tie-In of the Week: Panera Bread Pay-What-You-Want Store

PR pros know that attaching consumer brands to charity can up the impact of and interest in a brand.

Follow Through on Those Old Shoes

Fast Company’s 100 Most Creative People in Business list includes a slideshow featuring its 10 most creative women in business. I love exploring mini-resumes of the successful (the rich, the best dressed).

Community Building 101

... Michael Pollan recently wrote: “one sociologist calculated that people have ten times as many conversations at the farmers’ market than they do in the supermarket.”

Good Old Tools

I just decorated my office. Because I wanted everything to be shiny and new, I bought a brand new stapler to match. My other stapler wasn’t broken, just old.

Trend Spotting: Orange Pop

Trends We’re Noticing: Orange vintage mini-dresses, a-lined and late 60s, early 70s styled. Done in easy knits and sporty, they’re popping up like tulips on young women in Manhattan.

Project Runway: is your story a collection or a line?

On the finale of Project Runway, Michael Kors made an intriguing comment: he said that there’s a difference between a fashion collection and a fashion line.

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