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Making Your Brand Appeal to the Aficionado

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I recently wrote about a brainstorming exercise where you envision your brand as a big tourist attraction ...Brands can speak to the aficionado, too.

Brainstorming Idea: How is Your Brand Like a Tourist Attraction?

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Brainstorming can go haywire without a plan of attack. One exercise I have found to be useful is to think about all the ways my client is like a great tourist attraction.

ORIGINAL MODERN LIVING: BUILDING A BRAND FOR SHAWN HENDERSON

Luxury interior designer Shawn Henderson, based in Manhattan, wanted to take his business to the next level. His goals were to...

Marissa Mayer's Work-at-Home Policy Treats Symptoms, Not Cause

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Innovation can be fostered through a company culture that provides opportunities to think differently, not dictated as part of conversation over vegan lunches in the corporate cafeteria.

Day 1 at Social Media Week, NYC - KPIs and Customer Loyalty

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#SMWSynthesio was one of the first events at Social Media Week's…

COMMUNITY BUILDING 101

In the June 10 issue of New York Review of Books, Michael Pollan wrote: “one sociologist calculated that people have ten times as many conversations at the farmers’ market than they do in the supermarket.”

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