OUR

JOURNAL

The Messaging Masterclass, Courtesy of COVID-19

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The Perks of Event Prep

Smoothie-day at Company B meant a break from the ordinary and recipe-testing.
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Excel in the Art of Creepiness

The website for Pixar's Monsters University deserves an A+ for fun and an A++ for execution. It’s a good marketing lesson about how to tell your story using a familiar format to spin out all the creative possibilities, even for those of us who don’t have monsters as clients.
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Brand-Connections

Client in the News: Brand Connections in AdAge on Marathon Sponsorships

Once again, Sherry Orel, CEO of Brand Connections, brings her expertise in product sampling and brand sponsorships to the readers of AdAge.
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Tattoo You. The PR Fuss Over Tattoo Barbie

Another week, another consumer uproar. Mattel teams up with tokidoki (cute name) to launch a collectible Barbie with pink hair, leopard-spotted leggings and a body full of tattoos. Naturally, there are complaints.
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dr-pepper-10

Gender Benders: Dr. Pepper 10

The company launched a Facebook app for men, called “The Ten Man-ments” and is advertising during college football games. The tagline? “It’s not for women.”
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sherry-orel

Client in the News: Brand Connections: Get Inside a Customer's Mind at the Moment Your Message Appears

Brand Connections' President, Sherry Orel, knows a thing or two about brand messaging. She shares her insight in AdAge.
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Contact

If you want to tell stories that make believers out of your customers, give us a call, shoot us an email and we’re here to show you how to do it.
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Call us (914) 500-5150
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