Build a social community. Establish a new brand voice. Work as an in-house team.
Goal: Build a brand story and awareness of for Puritan’s Pride, a national direct-to-consumer vitamin brand with a lackluster social media community.
Approach: Built a brand voice for Puritan’s Pride, launched “Healthy Perspectives,” a blog, to lead the way. Produced social media profiles and content including campaigns, promotions, Twitter parties. Developed presence with and programs with bloggers and mainstream media to spread messages to new customers.
Results: Exponential growth on Facebook, Twitter, Pinterest. Drove significant e-newsletters sign-ups. The brand continues to capture impressive Share of Voice against competition monthly, and to drive healthy levels of engagement. Ongoing media and blogger relations campaigns have delivered millions of impressions, including placement on The Today Show and Redbook.