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BOY, has it been a busy month at Company B! And with Independence Day celebrations upon us, it’s staying busy as ever.
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Target Fail
The flawless PR for Target’s Missoni launch made me proud of our profession.
Until the website crashed.
Here’s what I had to say about it in Marketing Daily. The editors titled it “Rant.” They should have been better prepared, don’t you agree?
Read my piece in the Marketing Daily commentary.