Company B Client in the News: 4Sight, Old Ketchup Packet Heads for Trash, The Wall Street Journal

There are two types of changes: evolutionary and revolutionary.  An “evolutionary” change is gradual, occurring over time, while a “revolutionary” change is sudden and complete.

To revolutionize something, you need to think creatively, solve a real problem and approach the solution from a different perspective than before.

That’s exactly what Company B and KalvinPR client, 4sight, did when redesigning a new ketchup packet for Heinz. Their new packet design solves the 40 year old problem — ketchup packets spurt.

The news first appeared in The Wall Street Journal and was subsequently picked up by many other other national news outlets.

Read the article, which appeared on the front page of the Marketplace section of The Wall Street Journal and watch the story from CBS below.