OUR

JOURNAL

The Messaging Masterclass, Courtesy of COVID-19

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Lessons for Public Relations People

I confess. I have only caught snippets of AMC’s new show, “The Pitch,” a reality show where two advertising agencies compete for business within a one-week window...
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SECRET PR. HOW TO TURN YOUR BRAND INTO THE BEST-KEPT SECRET.

Last week, Mark Bittman wrote about his favorite lunch place…
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UNDERGROUND MARKETING

I am enthralled by the trend of finding abandoned, unloved and seemingly hopeless spaces and turning them into something remarkable. New York City’s High Line is one example...
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BIG BRANDS NEED TO FEEL CUSTOM-MADE

Hijacking a Trend I love things that are hand-made and have…
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AMERICA’S MANLIEST CITIES AND OTHER PR STUNTS

It’s a classic PR tactic – and one of the most foolproof ways to get media attention – name the top cities in the country for some oddity...
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MAKING YOUR BRAND APPEAL TO THE AFICIONADO

I recently wrote about a brainstorming exercise where you envision your brand as a big tourist attraction, using all their attributes...
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Contact

If you want to tell stories that make believers out of your customers, give us a call, shoot us an email and we’re here to show you how to do it.
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Call us (914) 500-5150
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