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HOW TO WIN BRAND TOURISTS
Driving through Central Park this weekend, I saw four tourists walking single file along the car-clogged road that connects West 96th Street to the Upper East Side...
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THE PRESS RELEASE USERS MANUAL
kea’s got it down right: when you purchase furniture that needs to be assembled, the instructions contain no words, only illustrations. Simple...
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Job Hunting Tips for Newly-Minted Public Relations Majors
This is the time of year when I receive a flood of requests to help new graduates find their first job in our profession...
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Big Brands Need to Feel Custom-Made
It makes sense that handmade, custom-made, monogrammed, personalized things are booming now. In our high-tech, low-touch, mall-ified world, we all crave something that’s made just for us.
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Driving Desire: Connecting Through Cookies (and cupcakes, and scones, and brownies...)
My name is Emily and I’ve been interning with Company B...
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Tech We Love, Part 1
There’s something to be said for the classics. Classic movies,…