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Has Brand “Engagement” Gone Too Far?

Kit Kat, the candy bar, got rave reviews in the marketing trades for helping a guy propose…

HOW TO WIN BRAND TOURISTS

Driving through Central Park this weekend, I saw four tourists walking single file along the car-clogged road that connects West 96th Street to the Upper East Side...

THE PRESS RELEASE USERS MANUAL

kea’s got it down right: when you purchase furniture that needs to be assembled, the instructions contain no words, only illustrations. Simple...

Job Hunting Tips for Newly-Minted Public Relations Majors

This is the time of year when I receive a flood of requests to help new graduates find their first job in our profession...

Big Brands Need to Feel Custom-Made

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It makes sense that handmade, custom-made, monogrammed, personalized things are booming now. In our high-tech, low-touch, mall-ified world, we all crave something that’s made just for us.

The Press Release Users Manual

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Ikea’s got it down right: when you purchase furniture that needs to be assembled, the instructions contain no words, only illustrations. Simple. Easy-to-follow.

If you want to tell stories that make believers out of your customers, give us a call, shoot us an email and we’re here to show you how to do it.
If you’re press, interested in a Company B client, tell us in the subject line, and we’ll get you what you need, fast.

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