Target-Missoni-Fail

Target Fail

/in /by

Target-Missoni-FailThe flawless PR for Target’s Missoni launch made me proud of our profession.

Until the website crashed.

Here’s what I had to say about it in Marketing Daily. The editors titled it “Rant.” They should have been better prepared, don’t you agree?

Read my piece in the Marketing Daily commentary.

 

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