Client in the News: Cause Marketing Best Practices
Company B Client in the News: Sherry Orel of Brand Connections, Success Means More, More, More Mobile, AdAge
As more and more brands align themselves with causes, it’s important to do it right. To achieve success, brands need to do more than simply place a logo on a package or ad.
Sherry Orel, CEO of Brand Connections, explains how companies should be taking social media, mobile and digital consumer behavior into consideration in their cause-marketing strategies.
Read this article in the “Causes” section of Media Post. Do you agree with her insights?
