Entries by Bonnie Rothman
The Secret Code to Brand Messaging
The last time you were featured in the press, or were introduced in a podcast, did you like how your business was described? If what they said about you was all wrong, chances are your message about your brand isn’t clear. The media’s job is to make readers and listeners’ understand their story, not yours. […]
Marketing leaders: Show What you Stand For
As we head into 2021, marketing leaders, are you ready to ready to prove how you’re making a difference? Through this year’s uncertainty, there’s one constant: people want to do business with brands that are committed to doing good in the world. I’m so heartened by this change. “First, it’s up to you to take purposeful […]
A WFH Dress Code
About three weeks ago, one of my clients was interviewed by a reporter at The Atlantic for a story about dress codes in the workplace. I was thrilled at our opportunity to be included in the story. Dress code? Now that many are working from home what does that even mean now? I’m one of […]
Has Brand “Engagement” Gone Too Far?
Kit Kat, the candy bar, got rave reviews in the marketing trades for helping a guy propose…
Lessons for Public Relations People
I confess. I have only caught snippets of AMC’s new show, “The Pitch,” a reality show where two advertising agencies compete for business within a one-week window…