Big Brands Need to Feel Custom-Made
It makes sense that handmade, custom-made, monogrammed, personalized things are booming now. In our high-tech, low-touch, mall-ified world, we all crave something that’s made just for us.
Entries by Bonnie Rothman
Driving Desire: Connecting Through Cookies (and cupcakes, and scones, and brownies…)
My name is Emily and I’ve been interning with Company B…
Tech We Love, Part 1
There’s something to be said for the classics. Classic movies, here’s looking at you. Classic slogans, are forever. Classic cars, novels, songs – all worth sticking around for. But the world of online marketing, public relations and social media is always changing. Along Company B’s classic strategies, we use some simple, yet elegant tech solutions. […]
Why Your Brand Should Have a Gift Guide
Any brand can create a gift guide, and it’s a worthy exercise, whether you choose to share your picks on a company blog, with the media, with your customers … or not.
The New PR
Clients always ask what life is like at Company B, so we’re showcasing the glamorous lives we lead as we strike the ever-evolving balance between work and, well, everything else.
Writing: An Endangered Skill?
Writing well is a skill whose status is on par with the Sumatran Elephant – critically endangered.
Getting social! Our newest social media campaign is all about us.
At Company B, we understand how important social media is to a brand. Not just important, but crucial. And although we are the busiest Company B has ever been, we’re incredibly excited to announce a new milestone in our brand’s own social timeline. What better way to show you what we can do for your […]
The Worst Day Ever at Social Media Week NYC: Or How to Tell A Great Story
As awesome as Social Media Week was, the one complaint I, and everyone else had was simple: lines. For an on-campus SMW event, you pre-registered one hour before start time, but if 200+ people wanted to attend a panel meant to hold 75, getting in means lining up at 10:30 for a noon event. But what […]