OUR

JOURNAL

The Messaging Masterclass, Courtesy of COVID-19

4Sight-Heinz-Ketchup

Client in the News: 4Sight: Old Ketchup Packet Heads for Trash

The news first appeared in The Wall Street Journal and was subsequently picked up by other news outlets.
Hallmark-Unemployment-Cards

Hallmark Unemployment Cards. Um, Ok.

Hallmark is marketing unemployment cards – and the creative director of the company was on NPR to talk about it. But that doesn't mean it's a good story for the company to tell.
Target-Missoni-Fail

Target Fail

The flawless PR for Target's Missoni launch made me proud of our profession. Until the website crashed.
Brand-Storytelling-Women

Moms' Success Stories: Too Good to be True?

Recently, I read a profile of designer Tory Burch in The New York Times. While there is no question about her business accomplishments, I noticed her story is similar to those of other successful women entrepreneurs. Almost too much so; at least when it comes to regular family dinner.

Client In The News. Prof. Kevin Noble Maillard: Tribal Rights vs. Tribal Justice

In The New York Times, Syracuse law professor Kevin Noble Maillard draws on his legal expertise and personal experience as a member of the Seminole Nation of Oklahoma to ask the question, "Was the Cherokee Nation's expulsion of of black Freedman an act of tribal sovereignty or racial discrimination?"

Working at Home is Not All Darks and Lights

“Snack Laundry Lunch Clean Snack,” was the headline of a recent article in Slate that shared the results of a new study that purported to show what people really do when they work at home. Not surprisingly, the study found that when left to their own devices, most people would rather do laundry than work.

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